This is my 18th year serving as Executive Editor (along with Dr. Marylouise Fennell) of the presidential thought-leadership series . The sixth chapter is now available online. In “,” Truman State University President Susan Thomas, Ph.D., describes how campuses can achieve institutional authenticity by proactively aligning what they do with who they are, allowing their mission and culture to drive strategic initiatives. Authenticity builds students’ trust and helps each campus create a more distinctive identity within the increasingly competitive higher education market.
This year’s series, titled “,” will explore how colleges and universities are approaching their missions with new vigor and re-examining their role in the community as the world continues working through the COVID-19 pandemic. Over the course of 10 chapters, these experts will provide unique insights into how recent and ongoing events are shaping the college experience.